Developers’ First Furnishing Choice
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Instyle Direct’s successful working relationship with Countryside Partnerships London South, London’s leading property developer, led to another show apartment at their Gallions Place development.
Design Lead Maggie Halsackda and Sales Manager James McNeil selected our White Gold Furniture Package and added feature wall services to transform the striking, 3-bed maisonette to boost interest and promote sales, leading to immediate success.
Having executed numerous furnishing projects for the renowned developer, the InStyle team was familiar with what was required to push sales. Maggie employed colour blocking throughout to add personality without making the unit appear smaller. As the rooms are very bright, it allowed for deeper shades by Farrow and Ball that wonderfully contrasted the spacious flat’s ambiance. This also enabled us to keep decoration costs down with minimal paint use.
As the target audience for this show flat was young professionals, the designer clearly differentiated the different zones — social, work, or relaxing spaces. The selected furniture offered extra storage which is often high on the list of prospective tenants.
Maggie also focused on demonstrating how well plants can grow in the unit and strategically placed them in spots where the windows let in beautiful, warm light.
A particularly speedy completion was required as the client wanted to use the three-bed apartment for a marketing event called Meet the Designer — which was a great success. The developer organized the event so that James and Maggie could speak with the attendees and conduct a well-designed presentation.
“A number of customers who wanted to learn about designing their properties visited this event, and one of the clients actually made an offer for this apartment on the night. My advice to the designers would be not to be afraid of colors; dark colors and light spaces are bound to become best friends.”
Interior Design Lead Maggie Halsackda, Instyle Direct
Bespoke elements such as the brown coffee table, green suede chair, and soft grey sofa with multi-pattern throw pillows created a welcoming, calming, and luxurious atmosphere. They helped viewers envision life at the apartment and the development.
With this project, Maggie successfully transformed the quaint unit inside-out into a chic home, generating tremendous interest among investors, landlords, and tenants.