Developers’ First Furnishing Choice
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Instyle Direct’s successful working relationship with Countryside Partnerships London South, London’s leading property developer, led to another show apartment at their Gallions Place development.
Design Lead Maggie Halsackda and Sales Manager James McNeil selected our White Gold Furniture Package and added feature wall services to transform the striking, 3-bed maisonette to boost interest and promote sales, leading to immediate success.
Having executed numerous furnishing projects for the renowned developer, the InStyle team was familiar with what was required to push sales. Maggie employed colour blocking throughout to add personality without making the unit appear smaller. As the rooms are very bright, it allowed for deeper shades by Farrow and Ball that wonderfully contrasted the spacious flat’s ambiance. This also enabled us to keep decoration costs down with minimal paint use.
As the target audience for this show flat was young professionals, the designer clearly differentiated the different zones — social, work, or relaxing spaces. The selected furniture offered extra storage which is often high on the list of prospective tenants.
Maggie also focused on demonstrating how well plants can grow in the unit and strategically placed them in spots where the windows let in beautiful, warm light.
A particularly speedy completion was required as the client wanted to use the three-bed apartment for a marketing event called Meet the Designer — which was a great success. The developer organized the event so that James and Maggie could speak with the attendees and conduct a well-designed presentation.
“A number of customers who wanted to learn about designing their properties visited this event, and one of the clients actually made an offer for this apartment on the night. My advice to the designers would be not to be afraid of colors; dark colors and light spaces are bound to become best friends.”
Interior Design Lead Maggie Halsackda, Instyle Direct
Bespoke elements such as the brown coffee table, green suede chair, and soft grey sofa with multi-pattern throw pillows created a welcoming, calming, and luxurious atmosphere. They helped viewers envision life at the apartment and the development.
With this project, Maggie successfully transformed the quaint unit inside-out into a chic home, generating tremendous interest among investors, landlords, and tenants.
InStyle Direct supplied all the furniture for our house. The furniture packages were premium and of a high quality. We chose the diamond pack, and all the items were well... read more
Derick Mendonca - Google Review
I purchased the Diamond Furniture Package for my two-bed flat in London during the lockdown. The diamond furniture package made my flat look outstanding. Their service and the quality of... read more
Olivia Wang - Google Review
I had a wonderful experience with inStyle through James and Anna who quickly put me through what I needed for my two bedroom apartment What struck me was their timing... read more
Marcel Liekenjie - Google Review
InStyle Direct created my new home with great design and furniture. It has been an impressive experience, from the service to the final result. In style will still be my... read more
DI MAO - Google Review
We are overseas home buyers and used Instyle Direct to design and install a Gold-standard furniture package for our new apartment. Instyle did a really good job and we can... read more
Manfred Nuske - Google Review
InStyle Direct recently fully furnished and dressed one of our apartments at London Square Bermondsey. Very happy to say that just 3 days after a quick installation (made possible using... read more
Kate McLure - Google Review
Super efficient - catered to all requests and changes. The team at InStyle are very friendly and very knowledgeable on the ever changing interior trends.
Georgia Willis - Google Review
InStyle Direct helped us furnish a 2 bedroom flat that we are renting out. They helped us select high-quality furniture and window dressings from their packages and installed these within... read more
Vivienne Mendonca - Google Review
The In style Direct Team under the leadership James McNeill were extremely professional, receptive, passionate and extremely experienced. The Journey from start until completion of furnishing of both my 2... read more
Selwa Al-Hazzaa - Google Review
As an overseas landlord, InStyle was brilliant to work with. We were not able to travel and see the property due to Covid travelling restrictions, but InStyle had provided... read more
Charles Tsai - Google Review