Cleveland Gardens, Westminster

Not fetching the market attention expected in the desirable W2 location, we identified the needs of the target market that weren’t being met. The team transformed the dated 4-bedroom lateral apartment into a 3-bedroom property that allowed for a spacious master bedroom featuring a walk-in wardrobe and en-suite. The refurbishment work took the monthly rent from £4,100 to £8,500 and was snapped up by the first viewer.
The art deco apartment was restored to its stucco Bayswater former glory while offering modern property benefits. Updates performed included:

  • Replaced the block staircase featuring a dated balustrade with a contemporary spiral staircase.
  • Updated the ironmongery on the windows and doors.
  • Created and installed a fitted kitchen with spray-painted cupboards.
  • Created bespoke furniture for a tailored, fully fitted bathroom boasting large marble Corian wall tiles.
  • Redesigned the cupboard in the walkway and removed fussy, dated wall panelling and replaced it with an upgraded, contemporary version.
  • New in keeping wall panelling.
  • Painting and wallpapering throughout.

This was the fifth project in the last 18 months that InStyle Direct has completed for the portfolio landlord. Each property has achieved significant rental increases through our refurbishment and interior design services focusing on ROI. Given the consistent success, the landlord has tasked InStyle with more upcoming projects over the next six months.


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