The Green Quarter in West London: Story of a Remarkable Success

42 Watson House, The Green Quarter, Southall, UB1-52_12_11zon

Canalside Creativity

InStyle Direct continues to partner with leading developers, Berkeley at The Green Quarter development. The developer’s confidence in our ability to improve and enhance living spaces forms an integral part of their overall sales strategy across multiple Berkeley developments. Although the Green Quarter development in West London has been an instant favourite with investors, the developers were keen to maintain the strong sales momentum by pushing the sale of the remaining unsold apartment via special upgrades.

Sale Success!

42 Watson House, The Green Quarter, Southall, UB1-61_13_11zon

Instant, speedy results were seen as the furnished property sold immediately after we furnished it. Project Lead, Rianne Blake was particularly pleased with her team’s efforts: “Deft touches, like unusual table lamp fittings, are part and parcel of what we do and the client’s brief to be ‘daring and Interesting’ gave us the impetus to explore fun colour schemes that made a strong statement”. Read below to learn more about how we pushed the sale of this Green Quarter property through big, bold, on-budget solutions.

Experimenting With Colour

42 Watson House, The Green Quarter, Southall, UB1-14_10_11zon

As the two-bedroom apartment in the Watson House phase of the development had been on the market for six months, our client required a confident approach that was ensured to leave a lasting impression. Berkeley wanted the property to look drastically different from anything else at the development and on the market. This presented the opportunity to experiment with vivid, deep yellows paired with complementary sumptuous shades.

Attention to Detail

42 Watson House, The Green Quarter, Southall, UB1-1_9_11zon

Rianne was able to use the savings made from using an entry-level package to introduce upgraded accessories and bespoke window dressings. This carefully managed approach to the budget also enabled a master bed to be incorporated into the budget. Upgrading to a master bed helped differentiate the bedrooms and gave the master bedroom a more luxurious, homely feel. As the items were from stock, this resulted in significant time savings, allowing the designers even more room for creativity. A specific emphasis on fluid shapes and curved borders can be noted throughout. Abstract designs adorn the walls, cushions and throws, while dramatic colour pops are not only restricted to statement walls (in this case, yellow), but make purposeful appearances in the dining chairs and other pieces of furniture.

A Desirable Development

42-Watson-House,-The-Green-Quarter,-Southall,-UB1-94

As a place to live and commute, the scheme does not disappoint. The canalside location and modernised transport links (courtesy of the new Elizabeth Line station) tick boxes for corporate singles and young families alike. A Zone 2 lifestyle in Outer London combines the best of both worlds.

Please click here to learn more about our presence at The Green Quarter development.

Author Image

Associate Director

Author: Mark Parry

After spending several years garnering experience in the retail and real estate business, I joined InStyle Direct in 2013 and have thoroughly enjoyed my work here. As an Associate Director, I assist a diverse group of clients. Whether it is a private homeowner looking for a completely bespoke furnishing solution or a leading developer or estate agent looking to dress properties to meet business objectives, I have worked with all of them. Customer care is an essential part of my role. The ability to gauge client requirements and suggest a tailored solution is a skill I've honed after working on over 500 projects across more than a decade at this company. Another aspect of my work that keeps me motivated is the opportunity to collaborate with talented designers and cutting-edge suppliers worldwide. I guess bringing ideas to life is as stimulating for a property furnishing professional as it is rewarding for our clients. The sheer excitement in a client's voice and expression upon seeing a completely transformed property is priceless and something I strive for on every project I undertake. However, I do have interests outside of design and furnishing as well. When not drafting a client proposal or meeting with designers, I try honing my horse-riding skills or taking a spin class to keep fit. Football and travelling with my family are other passions that keep me going. In my experience as a property furnishing expert with InStyle Direct, I've had the privilege of contributing to several client successes that I'd like to share with you. From exciting results delivered to clients to the furnishing, interior design and refurbishment stories behind them, stay tuned for more.

Read more

Read less

Recent Post

Can the Right Furniture Increase Property Value? Here’s What...

Before After Many factors are considered when deciding on property value for sale or a suitable rent. While key physical...

Read More

Transforming an Outdated Home into a Contemporary Italian Masterpiece

Before Behind the blunt angles of the 50s utilitarian exterior, our team performed a complete refurbishment and redesign, complete with...

Read More

Renovation Nation: The Truth Behind Why Most Homebuyers Remodel...

According to a recent trends report by Zoopla, 64% or almost two-thirds of UK homebuyers in the last ten years...

Read More

Get in Touch

    Please select atleast one.

    What is 5 x 8 ?

    Core Services

    View Instyle Brochure

    High-End Services

    VIEW ANI M BROCHURE