Kate McLure, Project Sales Manager at London Square was over the moon when a show flat furnished by InStyle Direct, led to a sale in just 3 DAYS. London Square was quick to provide a sterling review.
InStyle Direct fully furnished and dressed one of our remaining units to push its sale. Within just 3 days after a quick installation (made possible using their stock furniture), the unit sold within The Crosse development in Bermondsey.
– Kate McLure, Project Sales Manager, London Square
The two-bedroom flat was created to exude South London coolness in the desirable Zone 1 location. It was essential that InStyle Direct met the developer’s goal of selling the remaining apartment in the shortest possible time – A goal we exceeded.
A Diamond furniture pack was chosen to give the apartment an extra air of opulence and exclusivity to meet the prospective buyer’s expectations. The package was subsequently tailored for the developer and the unit’s unique needs with upgrades such as extra curtains and outsourced accessories. Severina also offered advice on other interior design aspects, such as a complementary feature wall colour, as part of the professional service.
Our aim was to increase the impact of the property through thoughtful, tailored solutions to the layout, furniture, furnishings, window dressings and accessories, all of which showed the property’s full potential.
– Severina Oborotova, Senior Interior Designer
InStyle Direct will now furnish another unit where London Square anticipates the same success!
In a bid to push the sale of their remaining properties, Property developer, St William, came to InStyle Direct, where we recommended a two-bedroom show apartment in Alington House. The remaining units quickly sold shortly after the showroom installation, thanks to the invaluable sales tool!
Designed to meticulous specifications, the homes throughout the Clarendon development provide an eye-catching blend of contemporary comfort and urban style: part of the new wave of creative energy that is revitalising North London. Maggie, the interior designer for the project, brought the same energy to the property, using fitting accessories and furnishings.
A well-dressed show flat is an essential sales tool for developers as it provides prospective buyers with an indication of the space they have to work with. This is why a property-appropriate layout by an interior designer is so important. It’s often the difference between being snapped up immediately or left on the market for months. We were quick to suggest a suitable furnishing package that would complement the apartment to encourage sales.
The white gold furniture package was chosen for its relatively lighter components, best suited to the somewhat restricted dimensions of the property. In the living area, a 2.5 seat sofa and armchair were used to provide more dining space. Additionally, a window in the master bedroom was offset by a strategically placed collage.
Design-led furniture packages are particularly useful for developers who need to transform restricted spaces into liveable ones. Our interior designer Maggie Halsackda’s ability to meet this challenge within a tight two-week schedule and with minimum disruption was an integral part of the project’s success.
St William was delighted with the quick installation and quick sale of their remaining unit, as a result of timely project coordination.
InStyle Direct is super efficient and catered to all requests and changes. The team is very friendly and very knowledgeable on the ever-changing interior trends.
– Georgia Willis, St William
InStyle’s Director, Mansi Mehra transformed this spacious apartment into a sophisticated, timeless residence, sourcing the finest furnishings, fixtures and accessories.
From artisan light fittings to innovative storage units, everything in the apartment is built to stand the test of time – functionally and stylistically.
Abstract art cleverly juxtaposes the more classical elements seen in the window dressing and wallpaper choices.
I wanted to create a home that truly reflected the client’s personality and the way they use their home for work and play.
– Mansi Mehra, Director at InStyle
Ani M Interiors by InStyle Direct provided bespoke interior design and renovation services that utilised this period-inspired property’s tall ceilings and large halls.
Luxurious yet practical, the team created a family home that exudes elegance with a sense of identity and character.
Services included full furnishing, decoration refurbishment and joinery throughout in this new build Georgian and Victorian-inspired Richmond chase house by award-winning developer Berkeley.
This two-story house underwent a complete makeover, using only the highest quality and luxuries materials with timeless design.
The project included customisation of furniture, furnishings and fixtures to create a modern and sophisticated urban family living.
Interiors focused on soft, earthy tones combined with premium metallic and marble accents.
– Severina Oborotova, Senior Interior Designer at InStyle
This North-West London flat underwent a drastic makeover with InStyle Direct’s quick-fix refurbishment services and a furniture package that resulted in a great return.
The landlord wanted to ensure the best return possible, so InStyle Direct recommended our gold furniture package. The reasonable, entry-level package includes everything necessary to transform a space and make it rentable.
The landlord gained a £200 increase on the monthly rent from the services performed and products used with an agreed rent of £1700 per month, previously let for £1500 per month.
This project goes to show the quantifiable difference that can be achieved in a small amount of time with a small budget..
– Amar Tufail, Business Development Manager
InStyle Direct achieved an extensive transformation in North London with a small, landlord budget. The owner of this property came to InStyle Direct with one priority: Make the property stand out from the houses in neighbouring developments.
With a good return in mind, InStyle Direct suggested a gold furniture package along with some quick refurbishment fixes that would mean the property was dramatically improved while ensuring it was not off the market for too long.
One of InStyle Direct’s skilled interior designers chose dark blue feature walls to make the property appear more spacious by creating the illusion of vertical height. The deep-coloured accent wall also helped the property to look more inviting and less clinical to attract a good tenant.
As a lot of our work is repeat business and from recommendations, it’s always gratifying to work with new clients and see their faces when we wow with the result that our long-standing clients are familiar with. Exceeding expectations is what we do and continue to do for clients who soon become repeat clients..
– Amar Tufail, Business Development Manager
A London landlord was struggling to rent their rundown flat due to its tired appearance, general wear and tear, and numerous damages from almost ten years of tenancy.
The property’s poor condition, paired with the competition of a new neighbouring development, called for renovation services and new furniture and furnishings to make it rentable.
Refurbishment works included painting and wallpapering, retrofitting, carpet & floor fitting, partial tile replacement, regrouting cleaning and re-equipping.
A gold furniture pack was used to differentiate the flat in a competitive market and area. Accessories were used to add a homely feel many tenants look for.
We made a real visual and quantifiable difference to this North-London property in a short time frame for a far lower cost than the landlord had envisioned. The flat received an instant rental offer of £70 per month more than the flat has previously rented.
We used our quick-fix, maintenance and refresh services to restore the flat to its former glory, performing only necessary works to ensure the greatest return.
– Amar Tufail, Business Development Manager at InStyle Direct
InStyle Direct is almost halfway through completing a large scale private rented sector scheme for the new East London development. With creative hubs and quirky homes, Vastint required fun yet highly livable interiors that appealed to the creatives in the area as well as young families.
Located in Shoreditch, many Sugar House Island prospective tenants will look to use their property as a hub for home and work. This has been thoroughly considered in the interior design, as working from home becomes a standard requirement amongst professionals
Instyle Direct has furnished 105 properties in the first phase of this large scale development involving highly organised logistics, project management and highly creative vision. InStyle Direct also boasts an impressive show home that encapsulates the essence of the buzzing, bustling location. An additional 230+homes are on track for completion by the end of the summer.
Lewis Jayes, Business Development Associate, worked with Head Designer Max Prychidko to ensure the fascinating industrial heritage of the local area was reflected in the apartments’ interiors.
Despite the setbacks expected from covid safe working, we ensured timescale was not affected by adapting our usual way of working.
– Lewis Jayes, Business Development Associate at InStyle Direct
InStyle Direct is delighted to be part of one of the most green, eco regeneration projects in the UK, aptly named, The Green Quarter. With acres of parks and beautifully landscaped spaces, yet conveniently Situated in zone 4, adjacent to the forthcoming Crossrail station, this enchanting development is popular among families and young professionals.
Berkeley partnered with InStyle Direct to furnish the best-of-both-worlds properties with furniture packs in colour schemes to suit the development and diverse clientele. Available in 1, 2 and 3 bedroom packs, InStyle Direct was the perfect choice to furnish properties at yet another Berkeley development.
Flats furnished at the Green Quarter have rented, on average, 85% faster than unfurnished properties and 50% quicker than those furnished by other interior design companies, proving the importance of furnishing properties with high-quality furniture and furnishings.
InStyle Direct has furnished over 15 properties at the modern development and is set to furnish more upcoming summer completions.
Having worked with Berkeley for over 10 years, we are trusted to apply our inside knowledge to every project and furnish all properties to an exacting standard
– Lewis Jayes, Business Development Associate at InStyle Direct
The welcoming community of Millbrook Park in the London borough of Mill Hill offers beautifully landscaped parkland. Seamlessly blending benefits for families and professionals, Taylor Wimpey deemed InStyle Direct the perfect partners to ensure the units were furnished to attract both audiences.
Diverse target tenants called for InStyle Direct to deliver clever, and suitable interior design solutions. We predominantly used our Gold furnishing and furniture packages to furnish the properties, ensuring high-quality, affordability and efficiency. For owner-occupiers, bespoke packages were used to add individuality and extra home comforts.
InStyle Direct has been working from Taylor Wimpey for many years on multiple developments. Fifteen units have been furnished so far at this new development, ten of which rented above market value and were on the market for no longer than one week, proving the value of furnishing properties to a high standard.
“Our long-standing relationship with Taylor Wimpey means we are trusted to furnish properties in how we see fit for the target tenant while ensuring efficiency and cost-effectiveness at all times.”
– James McNeill, Associate Director at InStyle Direct