Contemporary Family Home at Damac Tower

InStyle Direct’s Ifrah, Anna and Sales Manager James McNeil successfully furnished a two-bedroom unit in the newly constructed Damac Tower for a prestigious Saudi client.

Anna picked Instyle Direct’s Upgraded Diamond Full Furniture Package with window dressings. Her vision encompassed a comfortable and contemporary design, catering to the Saudi homeowner’s family’s needs during their visits to London.

Despite the time constraints of 4-6 weeks, Anna and the team successfully furnished and delivered the apartment within the specified timeline. A visually appealing aesthetic was created by embracing a light colour palette to complement the striking dark flooring.

Despite facing a minor setback with delayed product arrivals, Anna swiftly found suitable alternatives and arranged for the beds to be delivered early — ensuring the clients could utilise the apartment before the deadline.

“The neutral colour of the furniture is complemented by bold and bright accessories. Curved lines of furniture and accessories bring a feeling of comfort and harmony.”
– Anna Potcelueva, Interior Designer, Instyle Direct