Contemporary Family Home at Damac Tower

InStyle Direct’s Ifrah, Anna and Sales Manager James McNeil successfully furnished a two-bedroom unit in the newly constructed Damac Tower for a prestigious Saudi client.

Anna picked Instyle Direct’s Upgraded Diamond Full Furniture Package with window dressings. Her vision encompassed a comfortable and contemporary design, catering to the Saudi homeowner’s family’s needs during their visits to London.

Despite the time constraints of 4-6 weeks, Anna and the team successfully furnished and delivered the apartment within the specified timeline. A visually appealing aesthetic was created by embracing a light colour palette to complement the striking dark flooring.

Despite facing a minor setback with delayed product arrivals, Anna swiftly found suitable alternatives and arranged for the beds to be delivered early — ensuring the clients could utilise the apartment before the deadline.

“The neutral colour of the furniture is complemented by bold and bright accessories. Curved lines of furniture and accessories bring a feeling of comfort and harmony.”
– Anna Potcelueva, Interior Designer, Instyle Direct

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    What Our Customers Say

    • James was extremely helpful and responsive from the get go, the entire process of getting our flat furnished while we were overseas was seamless and easy. We love the quality... read more

      Jasmin Amirul - Google Review


    • I had a wonderful experience with inStyle through James and Anna who quickly put me through what I needed for my two bedroom apartment What struck me was their timing... read more

      Marcel Liekenjie - Google Review


    • We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results... read more

      London Square - Google Review


    • We are overseas home buyers and used Instyle Direct to design and install a Gold-standard furniture package for our new apartment. Instyle did a really good job and we can... read more

      Manfred Nuske - Google Review


    • InStyle Direct have been professional from start to beginning. I can only recommend InStyle and would always use them again. Great team, great service, super reliable. Thank you very much!

      Heiko M - Google Review


    • I have used Instyle for solutions ranging from furniture packs to full interior design services for show homes and rental packs and both have been a fantastic level of service... read more

      Laura Dee - Google Review


    • I had the pleasure of working with Instyle on our recent Build to Rent scheme at Canning Town. The service from Amar, James and the team has been impeccable... read more

      David Ornsby - Google Review


    • InStyle Direct created my new home with great design and furniture. It has been an impressive experience, from the service to the final result. In style will still be my... read more

      DI MAO - Google Review


    • InStyle Direct recently fully furnished and dressed one of our apartments at London Square Bermondsey. Very happy to say that just 3 days after a quick installation (made possible using... read more

      Kate McLure - Google Review


    • Professional, amazing quality, attention to detail, and on too of all that; customer-centered service! Kudos to the team and especially James! Keep up the great work.

      Khaled Bou Mehdi - Google Review


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