Dynham Road, West Hampstead

Ani M by InStyle Direct conducted a full and extensive refurbishment for a London apartment in West Hampstead.

The high-end refurbishment for the semi-detached Victorian house was renovated in a period-appropriate fashion while maximising space with a fresh, contemporary approach.

The overseas client needed their newly-purchased holiday home to be stripped back to its shell, fire-safe, rewired and replastered, with new flooring, heating and plumbing installed, finishes with the finest interior design. The client instilled full trust in the InStyle Direct team to manage the entire project from afar.

The team selected colour and patterns that provided a neoclassical feel. The crisp white colour scheme was accented with navy blue; noted on the upholstery of living area sofa and clever touches throughout the space such as the patterned fabric of the chairs and objets d’art on the shelves, mantelpiece and tables.

As the dining and kitchen area share an open plan space, it was important for the interior design to make each area feel separate yet in harmony. The sweeping clean lines of the Italian dining table and chairs, sideboard and coffee table link the areas while maximising space.

Careful consideration was given to the window dressings. For the window overlooking the kitchen, a simple, fabric blind allows for privacy and everyday usage while the window overlooking the dining area was dressed in swathes of matching fabric for a grand statement.

A chandelier serves as the focal point to the room without cluttering the floor space; its gleaming glass arms bounce sunlight around the space helping it to feel large and airy.

The colour scheme of white, navy blue and fawn continues into the bedroom to create a sense of harmony throughout the apartment and help the space to feel larger. Bespoke wardrobes were handmade to complement the bedside tables sourced by our furnishing specialists in keeping with the neoclassical aesthetic.

The beds and windows in the bedrooms were dressed sumptuously to create a sense of comfort and luxury. A special, narrow radiator was sourced to fit beneath the near floor to ceiling Victorian-style sash windows.

The clever interior design maximised the space while creating the perfect balance between period and modern architecture. The clients were delighted with the result and the smooth workflow, irrespective of the distance and time difference.

“The apartment’s decor has a smart modern aesthetic that nestles perfectly in its Victorian surroundings- a restoration with a contemporary touch.”
– Severina Oborotova, Senior Interior Designer at InStyle Direct

Project Video

Project Video

What Our Customers Say

  • InStyle Direct recently fully furnished and dressed one of our apartments at London Square Bermondsey. Very happy to say that just 3 days after a quick installation (made possible using... read more

    Kate McLure - Google Review

  • We had an excellent experience working with the InStyle team, namely James and Nicole. We moved to a 2 bedroom home in Greenwich and wanted it professionally furnished and designed... read more

    Aayushi Madani - Google Review

  • I purchased the Diamond Furniture Package for my two-bed flat in London during the lockdown. The diamond furniture package made my flat look outstanding. Their service and the quality of... read more

    Olivia Wang - Google Review

  • James was extremely helpful and responsive from the get go, the entire process of getting our flat furnished while we were overseas was seamless and easy. We love the quality... read more

    Jasmin Amirul - Google Review

  • My family’s experience working with InStyle Direct was wonderful and fuss-free from beginning to end. A very special mention and our deepest thanks goes to our designer Eneth who was... read more

    Rachel Ho - Google Review

  • Very happy with the furnishing services I received from InStyle. In particular the styling, colour choice, design and space management. The service was responsive to my requests and... read more

    Rishford Rathor - Google Review

  • Very satisfied with the entire experience end to end, from the initial discussions around various options (handled with patience and professionalism) to the quality of the products and the excellent... read more

    Marius Floca - Google Review

  • InStyle Direct have been professional from start to beginning. I can only recommend InStyle and would always use them again. Great team, great service, super reliable. Thank you very much!

    Heiko M - Google Review

  • I have used Instyle for solutions ranging from furniture packs to full interior design services for show homes and rental packs and both have been a fantastic level of service... read more

    Laura Dee - Google Review

  • After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

    Zhaleah Qayyum - Google Review

Core Services

View Instyle Brochure

High-End Services