Dynham Road, West Hampstead

Ani M by InStyle Direct conducted a full and extensive refurbishment for a London apartment in West Hampstead.

The high-end refurbishment for the semi-detached Victorian house was renovated in a period-appropriate fashion while maximising space with a fresh, contemporary approach.

The overseas client needed their newly-purchased holiday home to be stripped back to its shell, fire-safe, rewired and replastered, with new flooring, heating and plumbing installed, finishes with the finest interior design. The client instilled full trust in the InStyle Direct team to manage the entire project from afar.

The team selected colour and patterns that provided a neoclassical feel. The crisp white colour scheme was accented with navy blue; noted on the upholstery of living area sofa and clever touches throughout the space such as the patterned fabric of the chairs and objets d’art on the shelves, mantelpiece and tables.

As the dining and kitchen area share an open plan space, it was important for the interior design to make each area feel separate yet in harmony. The sweeping clean lines of the Italian dining table and chairs, sideboard and coffee table link the areas while maximising space.

Careful consideration was given to the window dressings. For the window overlooking the kitchen, a simple, fabric blind allows for privacy and everyday usage while the window overlooking the dining area was dressed in swathes of matching fabric for a grand statement.

A chandelier serves as the focal point to the room without cluttering the floor space; its gleaming glass arms bounce sunlight around the space helping it to feel large and airy.

The colour scheme of white, navy blue and fawn continues into the bedroom to create a sense of harmony throughout the apartment and help the space to feel larger. Bespoke wardrobes were handmade to complement the bedside tables sourced by our furnishing specialists in keeping with the neoclassical aesthetic.

The beds and windows in the bedrooms were dressed sumptuously to create a sense of comfort and luxury. A special, narrow radiator was sourced to fit beneath the near floor to ceiling Victorian-style sash windows.

The clever interior design maximised the space while creating the perfect balance between period and modern architecture. The clients were delighted with the result and the smooth workflow, irrespective of the distance and time difference.

“The apartment’s decor has a smart modern aesthetic that nestles perfectly in its Victorian surroundings- a restoration with a contemporary touch.”
– Severina Oborotova, Senior Interior Designer at InStyle Direct

Project Video

Project Video

What Our Customers Say

  • Professional, amazing quality, attention to detail, and on too of all that; customer-centered service! Kudos to the team and especially James! Keep up the great work.

    Khaled Bou Mehdi - Google Review

  • InStyle Direct helped us furnish a 2 bedroom flat that we are renting out. They helped us select high-quality furniture and window dressings from their packages and installed these within... read more

    Vivienne Mendonca - Google Review

  • As an overseas landlord, InStyle was brilliant to work with. We were not able to travel and see the property due to Covid travelling restrictions, but InStyle had provided... read more

    Charles Tsai - Google Review

  • InStyle Direct created my new home with great design and furniture. It has been an impressive experience, from the service to the final result. In style will still be my... read more

    DI MAO - Google Review

  • Josh did a great job with designing and installing a shelving/storage unit for my hallway closet and bedroom fitted wardrobe. His design was very storage efficient, maximising the small space... read more

    mwl - Google Review

  • Instyle Direct has delivered a wonderful services for my new built 3-bed flat furnishing and decoration. My designer Severina has been very professional and helpful. She is a dedicated project... read more

    Xing Zhou - Google Review

  • We were lucky to be introduced Instyle Direct to help us furnish our new apartment. We started off with a standard furniture package, and ended up having some customization, adding... read more

    Cecilia Chan - Google Review

  • We are overseas home buyers and used Instyle Direct to design and install a Gold-standard furniture package for our new apartment. Instyle did a really good job and we can... read more

    Manfred Nuske - Google Review

  • The In style Direct Team under the leadership James McNeill were extremely professional, receptive, passionate and extremely experienced. The Journey from start until completion of furnishing of both my 2... read more

    Selwa Al-Hazzaa - Google Review

  • Excellent services and very good reporting on the progress of furniture provisions and interior services.

    CHUN MAK - Google Review

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