Having worked with Berkeley Group across multiple divisions and developments, the sales and marketing team at Berkeley commissioned InStyle Direct to furnish their show flat in Hampton Tower, South Quay Plaza. Despite the tight three-week time frame, a show-stopping flagship property was delivered ahead of schedule to drive sales across the whole scheme.
The one-bedroom flat’s furnishing perfectly complemented Hampton Tower’s sleek and contemporary design. It was essential that we highlighted the apartment’s superb potential as a rental investment, located at the heart of the Docklands financial district. By showcasing the flat’s rentability factor, we helped keep the developers’ mission to speed up the sale of other units firmly on track.
An upgraded Gold furniture package gave the apartment a touch of sophistication and understated elegance that works particularly well with smaller properties that cannot appear too fussy or cluttered. The package was then adapted with upgrades such as made-to-measure window dressings to utilise the unit’s natural light. Interior Designer, Rianne, also provided assistance on other interior design aspects, suggesting feature walls and suitable colour codes that would work well with the furniture and unit’s dimensions.
The furniture size and style was a key consideration for this one-bed property that had to appear spacious without looking bare, which is always an exciting challenge!
– Rianne Blake, Interior Designer at InStyle Direct
The client was notably impressed by the quick turnaround and high standard of work achieved by the InStyle Direct team and expressed complete satisfaction with the project’s outcome.
InStyle Direct has furnished over 50 properties at South Quay Plaza, consistently providing the highest quality furniture and interior design service. Through impeccably furnished and styled showrooms and sale units, InStyle Direct uses its knowledge and experience to ensure each property reaches its full potential and appeals to the right target market.
– South Quay Plaza
InStyle Direct has furnished properties across multiple Berkeley divisions and developments for over ten years. Never failing to exceed expectations, the interior design and property experts will continue to work with us on more exciting upcoming projects.