Westmark Tower, West End Gate

Instyle Direct’s successful working relationship with Berkeley, London’s leading property developer, led to designing yet another unit at Berkeley’s opulent West End Gate development. Lead Interior Designer Ifrah Buraleh and Sales Manager James McNeil especially selected the diamond furniture package to furnish the striking, one-bedroom apartment to boost interest and promote sales which led to immediate success. The full timeline and details can be found below.


Job assigned – 05.09.22
Design proposal approved – 15.09.22
Install booked – 27.09.22
Property decorated – 22-23.09.22
Property furnished – 27.09.22
Property photographed – 28.09.22
Property viewed and rented – 28.09.22
Tenant moves in – 30.09.22

Having executed numerous furnishing projects for the renowned developer at the West End Gate development, our team was familiar with what was required to push sales. Ifrah also upgraded some key items in the diamond package to add more personality to the space.

As always, the team adhered to the client’s budget and the allocated time slot, completing the project to an impeccable standard in less than four weeks. The 546 square feet space was successfully transformed inside-out into a chic home and generated huge interest among investors, landlords and tenants.

The chosen furniture package was tailored to the specific target market. The apartment was designed to offer a stunning combination of subtle elegance and sophisticated opulence.

Ifrah picked the same colour scheme that earlier proved successful for other West End Gate projects, which helped sell the units straight away.

Ifrah opted for bold, tropical wallpaper as a whimsical touch to the room. Bespoke elements such as the brown coffee table and white flooring ensured the show home sold the specific lifestyle prospective West End Gate residents are looking for.

“Inspired by an oasis, I placed the bold tropical wallpaper in the moulding to create a welcoming, calming and luxurious atmosphere. Something to draw people in but also to be a respite from the bustling city outside.”
— Ifrah Buraleh,

Westmark Tower, West End Gate

Why Choose Us

Development-specific project leads who know the units
Allocated interior designers who know the floor plans
On-budget high-end interior solutions tailored to the target audience
A one-stop service to push property sales

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What Our Customers Say

  • I had the pleasure of working with Instyle on our recent Build to Rent scheme at Canning Town. The service from Amar, James and the team has been impeccable... read more

    David Ornsby - Google Review

  • InStyle Direct supplied all the furniture for our house. The furniture packages were premium and of a high quality. We chose the diamond pack, and all the items were well... read more

    Derick Mendonca - Google Review

  • The In style Direct Team under the leadership James McNeill were extremely professional, receptive, passionate and extremely experienced. The Journey from start until completion of furnishing of both my 2... read more

    Selwa Al-Hazzaa - Google Review

  • Very happy with the furnishing services I received from InStyle. In particular the styling, colour choice, design and space management. The service was responsive to my requests and... read more

    Rishford Rathor - Google Review

  • We are overseas home buyers and used Instyle Direct to design and install a Gold-standard furniture package for our new apartment. Instyle did a really good job and we can... read more

    Manfred Nuske - Google Review

  • Josh did a great job with designing and installing a shelving/storage unit for my hallway closet and bedroom fitted wardrobe. His design was very storage efficient, maximising the small space... read more

    mwl - Google Review

  • I chose InStyle to help me furnish my new home, high up in a new build in Canary Wharf. The service was excellent from start to finish. James... read more

    Karen Ross - Google Review

  • Very satisfied with the entire experience end to end, from the initial discussions around various options (handled with patience and professionalism) to the quality of the products and the excellent... read more

    Marius Floca - Google Review

  • Marc provides not only good & professional advice but always value for money recommendations

    SK Chng - Google Review

  • I have used Instyle for solutions ranging from furniture packs to full interior design services for show homes and rental packs and both have been a fantastic level of service... read more

    Laura Dee - Google Review

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