About the Author

After spending several years garnering experience in the retail and real estate business, I joined InStyle Direct in 2013 and have thoroughly enjoyed my work here. As an Associate Director, I assist a diverse group of clients. Whether it is a private homeowner looking for a completely bespoke furnishing solution or a leading developer or estate agent looking to dress properties to meet business objectives, I have worked with all of them. Customer care is an essential part of my role. The ability to gauge client requirements and suggest a tailored solution is a skill I've honed after working on over 500 projects across more than a decade at this company. Another aspect of my work that keeps me motivated is the opportunity to collaborate with talented designers and cutting-edge suppliers worldwide. I guess bringing ideas to life is as stimulating for a property furnishing professional as it is rewarding for our clients. The sheer excitement in a client's voice and expression upon seeing a completely transformed property is priceless and something I strive for on every project I undertake. However, I do have interests outside of design and furnishing as well. When not drafting a client proposal or meeting with designers, I try honing my horse-riding skills or taking a spin class to keep fit. Football and travelling with my family are other passions that keep me going. In my experience as a property furnishing expert with InStyle Direct, I've had the privilege of contributing to several client successes that I'd like to share with you. From exciting results delivered to clients to the furnishing, interior design and refurbishment stories behind them, stay tuned for more.

Advantages of Using Landlord Furniture Packs...

The individual and collective need for secure and comfortable living space that is aesthetically pleasing and life-enhancing is something that will never go away. It’s also the main reason why inves...
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How to Design the Apartment to Maximize the Rental Revenue in London...

Although the daily challenges of the pandemic are firmly in most people’s rear-view mirror, they have clearly left some lasting effects. The fundamental desire to make a home as secure and safe as p...
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The Green Quarter in West London: Story of a Remarkable Success...

Canalside Creativity InStyle Direct continues to partner with leading developers, Berkeley at The Green Quarter development. The developer’s confidence in our ability to improve and enhance living s...
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Furnishings for Life on the Thames...

A Riverside Revelation Developers, Berkeley approached their planned sale of over one hundred apartments at Royal Arsenal Riverside with their usual trademark combination of decisiveness and professio...
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Berkeley’s Multi-phase Rollout...

Having worked with Berkeley Group across multiple divisions and developments for over 10 years, we partnered with South Quay Plaza in furnishing yet another property. This time around, a one-bedroom s...
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An Inside-Outside Oasis for Mace...

Dressing a single show apartment to a meticulously high standard takes considerable organisation, creativity and vision. However, completing the task at several properties simultaneously takes project...
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Maggie Busts Myths: On the ‘Limitations’ of Local Sourcing...

Local sourcing can be beneficial to the environment, using less transportation, thus causing less carbon emission. But it’s not just the environment that reaps the benefits of local sourcing. Contra...
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Furnished Show Home for St William Developers...

St William came to InStyle Direct with one main goal: push the sale of the remaining units at their Clarendon development. Having sold most of the apartments in their new development, St William had a...
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Innovative Ideas for Small Budget and Big Makeover...

The Owner of this North London flat came to InStyle Direct wanting a big transformation with a small budget. InStyle Direct suggested a furniture and furnishings package along with makeover services t...
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Great Return for Furnished Rental Property...

This small London flat underwent a drastic makeover with just a few quick-fix renovation and restoration works and a furniture pack that increased the monthly rent by a very pleasing 13.5%. Like all l...
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