Sugar House Island, Stratford

InStyle Direct has completed the first two phases for a large scale PRS build-to-rent scheme for Vastint’s Sugar House Island, dubbed the Isle of Opportunity.

With over 500 furnished properties completed comprising rental units and show flats, we are now working with Vastint on the third phase of the development.

The first phase brought many challenges surrounding covid safe working, all of which were overcome with professionalism, seamless logistics and solution-focused approaches.

The work carried out on the first phase of properties increased the rent value by 20%, generating a waitlist for prospective renters.

Developer Vastint wanted a bespoke look within their specified budget, setting it apart from other new-build residential developments. This was achieved cost-effectively by using high-quality furnishing packages from our bespoke range to ensure superior quality and finish without compromising the rental return. Higher budgets were assigned to the show homes with carefully selected accessories and soft furnishings that gave each unit its own charm and presented a desirable yet attainable lifestyle.

The furnished apartments are modern yet full of character and designed to appeal to a broad range of professionals wishing to rent a property in east London and looking for that vibrant city lifestyle. Head Designer Max Prychidko’s ability to quickly visualise our client’s ideas and turn them into reality was key to the project’s success.
See other examples of rental unit and show homes we have furnished at the Vastint development.

After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them. We appointed them to furnish our largest collection of homes at Sugar House Island. They have delivered consistently in very challenging times, and I am impressed with their commitment, market knowledge and professionalism. It has been a pleasure working with everyone, from the designers to the delivery and installation team. And I hope to continue this partnership in the coming years.

– Vastint, international real estate organisation


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    What Our Customers Say

    • I purchased the Diamond Furniture Package for my two-bed flat in London during the lockdown. The diamond furniture package made my flat look outstanding. Their service and the quality of... read more

      Olivia Wang - Google Review

    • As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

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    • I had a wonderful experience with inStyle through James and Anna who quickly put me through what I needed for my two bedroom apartment What struck me was their timing... read more

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    • Very satisfied with the entire experience end to end, from the initial discussions around various options (handled with patience and professionalism) to the quality of the products and the excellent... read more

      Marius Floca - Google Review

    • After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

      Zhaleah Qayyum - Google Review

    • The team at InStyle have been great to work with. They stylishly dressed a studio apartment for us at The Green Quarter which was subsequently snapped up by a... read more

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    • InStyle Direct helped us furnish a 2 bedroom flat that we are renting out. They helped us select high-quality furniture and window dressings from their packages and installed these within... read more

      Vivienne Mendonca - Google Review

    • Super efficient - catered to all requests and changes. The team at InStyle are very friendly and very knowledgeable on the ever changing interior trends.

      Georgia Willis - Google Review

    • The In style Direct Team under the leadership James McNeill were extremely professional, receptive, passionate and extremely experienced. The Journey from start until completion of furnishing of both my 2... read more

      Selwa Al-Hazzaa - Google Review

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