Sugar Island, Stratford

  • Dress to Sell
  • Tailored Furniture Pack
  • Window Dressing

InStyle Direct is almost a third of the way to completing a large scale PRS scheme for Sugar House Island,  dubbed the Isle of Opportunity.

Sugar House Island fuses the best of original east London with the City’s delights, forging an award-winning, new canal-side neighbourhood, growing a community of 6,000 people. A place to live, create and flourish.

Instyle Direct has furnished 105 properties to an impeccable standard for the first phase of the development, practising covid safe working. InStyle will go on to complete a total of 340 homes by summer 2021.

The work carried out by our skilled team on the first phase of properties increased the rent value by 20%. The same appreciated rent is anticipated for the final phase.

Developer Vastint’s wanted a bespoke look within their specified budget, setting it apart from other new-build residential developments, essential in the competitive London property market. This was achieved cost-effectively by using high-quality furnishing packages from our bespoke range to ensure superior quality and finish, with carefully selected accessories and soft furnishings to complement each property and create an individual, contemporary look apartment.

The furnished apartments are modern yet full of character and designed to appeal to a broad range of professionals wishing to rent a property in east London and looking for that vibrant city lifestyle. Our head designer Max Prychidko’s ability to visualise our client’s ideas and turn them into reality was key to the project’s success.

I combined sophisticated neutrals with vibrant pops of colour and a striking botanical theme, a nod to the site’s history – the original 19th-century warehouse and sugar refinery still stand there, so I wanted to ensure the history remained throughout the interiors.

Max Prychidko, Head Designer at InStyle 

What Our Customers Say