Sugar House Island, Stratford

InStyle Direct has completed the first two phases for a large scale PRS build-to-rent scheme for Vastint’s Sugar House Island, dubbed the Isle of Opportunity.

With over 500 furnished properties completed comprising rental units and show flats, we are now working with Vastint on the third phase of the development.

The first phase brought many challenges surrounding covid safe working, all of which were overcome with professionalism, seamless logistics and solution-focused approaches.

The work carried out on the first phase of properties increased the rent value by 20%, generating a waitlist for prospective renters.

Developer Vastint wanted a bespoke look within their specified budget, setting it apart from other new-build residential developments. This was achieved cost-effectively by using high-quality furnishing packages from our bespoke range to ensure superior quality and finish without compromising the rental return. Higher budgets were assigned to the show homes with carefully selected accessories and soft furnishings that gave each unit its own charm and presented a desirable yet attainable lifestyle.

The furnished apartments are modern yet full of character and designed to appeal to a broad range of professionals wishing to rent a property in east London and looking for that vibrant city lifestyle. Head Designer Max Prychidko’s ability to quickly visualise our client’s ideas and turn them into reality was key to the project’s success.
See other examples of rental unit and show homes we have furnished at the Vastint development.

After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them. We appointed them to furnish our largest collection of homes at Sugar House Island. They have delivered consistently in very challenging times, and I am impressed with their commitment, market knowledge and professionalism. It has been a pleasure working with everyone, from the designers to the delivery and installation team. And I hope to continue this partnership in the coming years.

– Vastint, international real estate organisation


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What Our Customers Say

  • Instyle Direct has delivered a wonderful services for my new built 3-bed flat furnishing and decoration. My designer Severina has been very professional and helpful. She is a dedicated project... read more

    Xing Zhou - Google Review

  • Very satisfied with the entire experience end to end, from the initial discussions around various options (handled with patience and professionalism) to the quality of the products and the excellent... read more

    Marius Floca - Google Review

  • Very happy with the furnishing services I received from InStyle. In particular the styling, colour choice, design and space management. The service was responsive to my requests and... read more

    Rishford Rathor - Google Review

  • InStyle Direct recently fully furnished and dressed one of our apartments at London Square Bermondsey. Very happy to say that just 3 days after a quick installation (made possible using... read more

    Kate McLure - Google Review

  • InStyle assisted with the design and delivery of staged apartments to aid sales. They were incredibly well recieved by prospective purchasers and InStyle were very professional throughout. They were able... read more

    Ashford Scholes - Google Review

  • We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results... read more

    London Square - Google Review

  • After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

    Zhaleah Qayyum - Google Review

  • The team at InStyle have been great to work with. They stylishly dressed a studio apartment for us at The Green Quarter which was subsequently snapped up by a... read more

    Fionn Nixon - Google Review

  • As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

    Katrina Hu - Google Review

  • My family’s experience working with InStyle Direct was wonderful and fuss-free from beginning to end. A very special mention and our deepest thanks goes to our designer Eneth who was... read more

    Rachel Ho - Google Review

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